Amazon has emerged as an undisputed leader among all the online e-commerce platforms available in today’s market. With over 300 million active customer accounts worldwide , Amazon is something that most sellers and retailers cannot afford to ignore. Having your products on Amazon allows you to profit from new selling opportunities and expose your product to a new buyer audience. A recent study from Feedvisor found out that almost 89% of consumers are more likely to buy products from Amazon than any other e-commerce site. To further establish Amazon’s importance as a critical e-commerce channel for every seller, another study found that one-third of all sellers on Amazon have an average mark-up between 25% and 50%! Moreover, this platform has acted as the door for most sellers to step into the realms of Multi-channel retailing. According to a survey , 77% of third-party sellers on Amazon sell through multiple channels, including online marketpla...
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